Introduction:
Our company is committed to maintaining fair and competitive practices in the marketplace. To ensure a level playing field for all our authorized resellers, we have established a Wholesale Pricing Policy based on the concepts of Minimum Advertised Price (MAP) and Manufacturer's Suggested Retail Price (MSRP).
 

1. Minimum Advertised Price (MAP):
1. Definition: MAP is the minimum price at which a product can be advertised and publicly displayed by authorized resellers.
2. Enforcement: Resellers are required to adhere to the MAP set by the manufacturer. Any advertised price below the MAP will be considered a violation of this policy.
3. Exceptions: Internal pricing, such as checkout or cart prices, promotional emails, and one-on-one communication, is not bound by MAP restrictions.
2. Manufacturer's Suggested Retail Price (MSRP):
1. Definition: MSRP is the price recommended by the manufacturer for the sale of a product to the end consumer.
2. Guidelines: Resellers are encouraged to sell the products at or above the MSRP. This ensures consistency and integrity in pricing across all distribution channels.
3. Promotional Activities: Temporary discounts or promotions are allowed, but the final selling price should not fall below the MAP.
3. Benefits of Compliance:
1. Brand Image: Adhering to MAP and MSRP enhances the brand image and value of the products.
2. Fair Competition: Maintaining consistent pricing fosters fair competition among authorized resellers.
3. Customer Confidence: Consumers are more likely to trust a brand that enforces pricing integrity.
4. Consequences of Non-Compliance:
1. First Offense: A warning and a request for correction within a specified timeframe.
2. Subsequent Offenses: Progressive actions, including the suspension of reseller privileges and, if necessary, termination of the business relationship.
5. Communication:
1. Notification: Resellers will be informed of any changes to MAP or MSRP with reasonable notice.
2. Support: The manufacturer will provide assistance to resellers in understanding and complying with the pricing policy.

 
Amendments:
The manufacturer reserves the right to amend this pricing policy with reasonable notice. It is the responsibility of authorized resellers to stay informed about any changes.
 
By adhering to this Wholesale Pricing Policy, our resellers contribute to the maintenance of a fair and competitive marketplace, ensuring the success and integrity of our brand. We appreciate the cooperation of all our authorized partners in upholding these principles.